Cohan, New York Times bestselling author of House of Cards "Tim Higgins's portrait of Tesla in Power Play is simultaneously inspirational and troubling, revealing Elon Musk's risky scrambles to invent the future he's constantly promising to deliver. In Power Play, Tim Higgins also makes the tale of Musk and Tesla compulsively readable, to say nothing of lively, fun and insightful!" - William D.
"A masterclass in narrative journalism, telling the extraordinary story of Tesla's rise to become one of the most fascinating companies of the 21st century, with inside-the-room detail and color that give it a cinematic feel." - Bradley Hope, New York Times bestselling co-author of Billion Dollar Whale "No matter how you slice it, the story of Elon Musk and Tesla is a riveting one. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds-and changed the future. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success.
Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. Tesla would undergo a hellish fifteen years, beset by rivals-pressured by investors, hobbled by whistleblowers. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Founded in the 2000s, the company was built on an audacious vision.
But Tesla's success was far from guaranteed. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. "A deeply reported and business-savvy chronicle of Tesla's wild ride." -Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. A WALL STREET JOURNAL BUSINESS BESTSELLER * The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car-from award-winning Wall Street Journal tech and auto reporter Tim Higgins.
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